Jul
14
2009

E-Mail of the day: Know Your Customer


Subject: Know Your Customer

A disappointed salesman of Coca Cola returns from his Middle Eastassignment.

A friend asked, “Why weren’t you successful with the Arabs?”

The salesman explained, “When I got posted in the Middle East, I was very confident that I would make a good sales pitch as Cola is virtually unknown there. But, I had a problem I didn’t know to speak Arabic. So, I planned to convey the message through three posters…

195 1%2BML E Mail of the day: Know Your Customer196 2%2BML E Mail of the day: Know Your Customer197 3%2BML E Mail of the day: Know Your Customer

First poster – A man lying in the hot desert sand…totally exhausted and fainting.

Second poster – man is drinking our Cola.

Third poster – Our man is now totally refreshed.

Then these posters were pasted all over the place

“That should have worked,” said the friend.

The salesman replied “I also didn’t realize that Arabs go from right to left”

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About the Author: Sauravjit Singh

Hey guys, This is Sauravjit and I am a B.Tech student of Electronics and Communication and a part time blogger from New Delhi. I like blogging (obviously :P ) interacting with new people, listening to some good music, and driving new cars. BBM:22EA79A2

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